Lever 1 — Recover abandoned checkouts on WhatsApp
The easiest revenue to capture is revenue that was already about to close. In Mexico, abandoned-cart emails see open rates below 25%; WhatsApp messages clear 90%. A three-message sequence over 24 hours (reminder, light discount, urgency) typically recovers 8–15% of carts that would otherwise be lost. This is the #1 lever every Mexican Shopify store should activate before any other optimization.